Looking for a way to get more people to show up to your events? Your WordPress events calendar might just be your secret weapon.
Driving traffic to your site is great—but if you’re running online workshops, local meetups, or webinars, getting those visitors to actually attend is the real win. The good news? With the right setup, your WordPress events calendar can do more than just list events—it can help convert casual browsers into actual attendees.
In this post, I’ll show you how to use tools like Servvv AI and Zoom to turn your event calendar into a powerful engagement tool (no coding required), with a few typos and real-life lessons along the way.
Why Your WordPress Events Calendar Matters
A lot of people install an events calendar plugin and then kinda forget about it. But when you combine a great calendar setup with tools like Zoom and Servv, you get a full-on event machine that helps you:
- List and promote upcoming events right on your site
- Let visitors register directly from the calendar (no bouncing around)
- Send calendar invites and email reminders automatically
- Host online, in-person, or hybrid events with ease
- Track who shows up and who comes back
Think of it like going from a basic to-do list to an actual productivity system. Same energy.
Step 1: Add Servv AI to Your WordPress Events Calendar
Start by installing the Servv plugin on your WordPress site. It’s built to work perfectly with your existing WordPress events calendar setup and makes event creation feel super simple.
You’ll be able to:
- Create single or recurring events
- Offer Zoom and in-person options (yep, both at once)
- Sync all signups to your Zoom account
- Customize your registration flow and email confirmations
It only took me like 10 mins to set up my first live event, and I didn’t break anything (miracle?).
Step 2: Keep It All On Your Site
Nobody wants to jump through hoops to join an event. Servv AI keeps things clean by embedding Zoom directly into your WordPress events calendar and event pages. That means people stay on your site the entire time—from discovery to registration to the live event.
Less clicking = less drop-off. It’s basic math.
Plus, Servv supports handy stuff like attendee check-ins and automatic follow-up emails, so you don’t have to chase people down after the event.
Step 3: Use Smart CTAs to Boost Signups
Even with a great events calendar, you still need to nudge people a bit.
Here’s what worked for us:
- Add “Join this Event” buttons to blog posts that are already getting traffic
- Use popups (the tasteful kind) to invite people to your next live session
- Create SEO-friendly landing pages with event-specific keywords like “free online cooking class” or “local fitness workshop”
This isn’t rocket science—it’s just making sure people know something cool is happening and how to join.
Step 4: Automate the Follow-Up
People are busy. They’ll register and then forget unless you remind them. That’s why Servv makes it easy to automate:
- Google/Outlook/Apple calendar invites
- Email reminders leading up to the event
- Follow-up emails with replays or next steps
There was a time I actually forgot about an event I was hosting. Never again lol.
Step 5: Show That Others Love It
One of the best ways to get people to commit is by showing them that others already have.
So on your WordPress events calendar pages, try adding:
- Quick testimonials from past attendees
- Screenshots or clips from packed Zoom events
- Star ratings or “x people are attending” counters
People trust people—more than they trust your landing page copy. Just being honest.
Final Thoughts: Don’t Just List Events – Fill Them using WordPress Events Calendar
A WordPress events calendar isn’t just a plugin. It’s a growth tool when used right. With Servv and Zoom baked into your site, you’re not just listing events. You’re creating an experience that feels smooth, helpful, and even kinda fun.
So if you’re tired of seeing high traffic but low attendance, now’s the time to fix that.
Your visitors are already here. Let’s give them a reason to stick around.